What Lucid has been up to lately…

March/April 2025:

Lucid Signs On Faceology Spa

Lucid proudly welcomes Faceology Spa to its client roster—the first mobile facial spa on wheels in Canada. Faceology delivers expert skincare treatments directly to clients, wherever they are, combining convenience, sustainability, and medical-grade skincare to revolutionize the way people approach beauty and self-care.

Founded by Tina Griffin, a seasoned medical aesthetician and skincare expert with over 20 years of experience, Faceology Spa is rooted in education, innovation, and accessibility. Tina’s impressive background includes leadership roles at some of the most prestigious spas in Toronto and New York, where she developed signature treatments, managed operations, and formulated exclusive skincare products.

January 2025:

Los Angeles Lucid Press Preview 2025

Lucid kicks off the year with a successful hybrid Lucid Press Preview in Los Angeles, hosted at our founder’s stunning penthouse suite in the Hollywood Hills. Throughout the day, LA-based editors drop in for one-on-one presentations, followed by a Cinq à Sept session with small group activations.

To extend our reach beyond those in LA, we also host a 45-minute virtual session via Zoom, drawing over 75 major media outlets from across the U.S. and Canada. This hybrid format ensures we get in front of as many media contacts as possible—whether in-person or online.

Both the in-person and virtual components generate strong press interest, giving our clients valuable visibility and helping to tell their stories in an engaging, near hands-on way. We highlight key products, launches, and brand narratives that stay top of mind with key editors and producers.

We’re especially proud to share that the showcased products from this preview are donated to support relief efforts for Los Angeles residents affected by the recent and ongoing wildfires. ❤️

Lucid proudly adds Scoria and COLE Skincare & Supplements to our growing client roster

We’re thrilled to be named agency of record for Scoria, a Canadian, women-owned, crowd-funded brand that’s redefining eco-conscious yoga. Scoria inspires creativity, inclusivity, and sustainability through its line of environmentally sustainable yoga gear—empowering people to reconnect with their authentic selves through mindful movement.

Founded in 2017 by Yara Kamal, Scoria is the first of its kind: a green yoga brand rooted in the belief that true wellness begins by reconnecting with your inner child and rediscovering lost creativity. What began as Kamal’s personal journey to reclaim her sense of play has since evolved into a global movement.

Lucid also welcomes COLE Skincare & Supplements, a transformative skincare brand that prioritizes skin cell and barrier health. Founded by Dr. Jillian Cole, a naturopathic doctor, certified skin diagnostician, and holistic nutritionist, COLE offers clean, clinically backed products that merge topical skincare with supplements for a complete inside-out approach to skin wellness.

Also Joining the Lucid Family: Larry’s Catch

Lucid is proud to welcome Larry’s Catch, a Canadian seafood delivery service committed to making local, sustainable fish accessible beyond the coasts.

Founded by a team of young Canadian entrepreneurs, Larry’s Catch is on a mission to transform the way Canadians think about—and enjoy—seafood. Inspired by co-founder Glen Creaser’s father, Larry, a lifelong fisherman, the brand brings high-quality, traceable seafood directly to consumers. After moving from Nova Scotia to Ontario in 2016, Glen saw firsthand the lack of access to fresh, trusted seafood—and set out to change that.

Lucid Adds Fine Jewellery Maison Ecksand to Its Roster

Lucid is honoured to partner with Ecksand, the renowned Montreal-based fine jewellery maison known for timeless design, artisanal craftsmanship, and an unwavering commitment to sustainability.

On February 1, 2025, Ecksand opens its first Toronto boutique in the prestigious Yorkville neighbourhood. This milestone expansion marks a bold step for the brand, bringing its celebrated French Canadian savoir-faire to a broader audience. Using conflict-free gems and 100% recycled gold, Ecksand stands as a beacon of sustainable luxury—redefining what modern jewellery should be.

Lucid Celebrates 23 Years

On January 4, 2025, Lucid celebrates its 23rd anniversary. This past year, we proudly returned to in-person client events and hosted our multi-brand previews in NYC. We're deeply grateful to our past and present clients, supportive media contacts, and the incredible staff and interns who’ve been part of our journey.

Thank you for being part of our story. Here’s to the next 20+ years!

— With love, Alanna & Michelle

Jaybird Kingsway Media Launch

Lucid is excited to support Jaybird, the contemporary movement studio, as it announces the Spring 2025 opening of its second Vancouver location at 776 Kingsway. Co-founded by Barbie Bent and Ariel Swan, Jaybird continues to blend mindfulness and movement in meaningful ways. Stay tuned for coverage as this exciting new space launches!

Lorette Lingerie Returns to Lucid

We’re thrilled to welcome back Lorette Lingerie, the Charleston-based luxury lingerie brand known for handmade, everyday intimates that celebrate femininity and the female form at every life stage.

Founded in 2017 by Parisian designer Laure Stromboni, Lorette blends art and design to create lingerie meant to evoke emotion and experience—redefining traditional intimatewear with purpose and creativity.

Massey Hall x The Grange of Prince Edward

Lucid proudly supports The Grange of Prince Edward in launching Massey Red, a private-label wine created to commemorate Massey Hall’s 130th anniversary.

We kicked off the celebration with an exclusive pre-show reception at Massey Hall’s new 6th-floor lounge. Guests enjoyed tastings of Massey Red and other estate wines alongside light bites, followed by a festive Good Lovelies holiday concert. A beautiful celebration of wine, music, and legacy.

Women & Children’s Shelter of Barrie – Pro Bono Partnership

Lucid is honoured to support the Women & Children’s Shelter of Barrie as a pro bono client this year. We helped promote the Barrie Police Service Chief’s Gala on November 22, 2024, at Liberty North—an evening of community celebration in support of women and children fleeing domestic violence. We’re proud to help raise awareness and resources for this vital organization.

Summer 2024 Highlights

Media Day: John Steinberg & Associates

Lucid teams up with Benjamin Raine, the new owner of Toronto’s iconic John Steinberg & Associates salon, for an exclusive media day this August. Raine—chosen by the late John Steinberg himself—is a master stylist with 20+ years of experience in film, fashion, and editorial. Top-tier media were invited to the newly reimagined space to meet Ben and experience the next evolution of this beloved salon legacy.

Media Day: The Grange of Prince Edward Winery

Lucid hosts a magical summer media day at The Grange of Prince Edward , one of Prince Edward County’s most established estate wineries, celebrating its 20th anniversary.

On July 11, we flew 12 top media guests from Toronto Island to The County via private plane and helicopter, kicking off a full-day immersion in wine and hospitality. Guests enjoyed a farm-to-table lunch in the historic 200-year-old barn, a tour of the vineyard and cellars with winemaker Jonas, and even post-tasting karaoke. The event generated glowing press and unforgettable memories.

Lucid’s Multi-client Press Previews in NYC:

Lucid wraps up our annual in-person and virtual Lucid Press Preview in New York City. This year’s multi-client Seasonal Press Preview takes place at the beautiful Smyth Tribeca, inside their stunning AKA Suite.

Throughout the day, we welcome New York-based editors for 25 one-on-one presentations—pitching short-lead stories for end-of-summer and back-to-school, as well as long-lead print features for holiday gift guides and product selections. Midday, we host a 45-minute virtual Zoom session, where over 75 major outlets from across the U.S. and Canada join in, ensuring we reach top-tier media beyond NYC.

Both the in-person and virtual presentations continue to drive impressive media coverage for our clients, keeping their brands top of mind with a near hands-on experience that effectively tells their stories and highlights key products and launches.

Rodney’s Oyster Festival and Oyster Shucking Championship:

Lucid is proud to continue our partnership with Rodney’s Oyster House,, one of Canada’s most iconic oyster destinations. We help generate excitement and media buzz around the highly anticipated return of the Ontario Oyster Festival and Oyster Shucking Championship on July 1st.

From crafting and distributing media alerts to pitching top-tier outlets, Lucid leads the charge on all press efforts—securing extensive coverage, managing on-site media relations, and coordinating on-air interviews. We also support pre-event publicity, listings, contests, and post-event recaps, ensuring the festival’s success is well covered and celebrated across all platforms.