How We Work

At Lucid Communications, we believe the best way to achieve strong results and foster a healthy, collaborative working relationship is through a hands-on approach built on trust from day one. Think of us as an extension of your internal PR team.

We begin by developing a strategic plan tailored to your goals, typically executed over a 3 to 12-month period depending on the scope of work. We prioritize transparency—sharing a collaborative Google Doc/workback plan that outlines weekly activities, coverage, and deliverables. This shared tool helps both teams stay aligned and track progress in real time.

Each week, we set aside dedicated time to focus on your business, ensuring our efforts are both efficient and impactful. You’ll have access to us throughout the week, whether by phone, email, text, DM—or even a good old-fashioned smoke signal.

With over two decades of experience, we’ve built a boutique agency that delivers personalized service and exceptional value—leaving behind the outdated, overpriced, and impersonal big-box PR model. We proudly serve both Canadian and U.S. markets, eliminating the need to hire separate agencies for cross-border campaigns.

How We Charge

Unlike many traditional PR firms, we don’t rely on bloated budgets or billable hours that get lost in admin. Instead, we build your program based on the actual hours needed to execute your plan, and structure it into a clear, monthly retainer.

This model ensures full transparency, keeps us accountable, and eliminates surprise fees. More importantly, it allows us to focus on doing the work rather than spending time tracking hours or producing unnecessary reports.

As a small and agile agency, our lean structure means no layers of account managers slowing things down. We don’t carry the overhead of expensive head offices, so 99% of your monthly investment goes directly into strategy, execution, and delivering tangible results.