January - Lucid just wrapped up their bi-annual Spring Preview event, Spring Fever. Timed to long-lead deadlines for Spring/Summer stories, we bring our client’s modern lifestyle brands together to present a concise, hip and relevant presentation showing what’s hot for 2012.

We meet with over 50 of Canada’s leading editors, face to face, one-on-one, to discuss editorial calendar and present story ideas and opportunities. Our host: Toronto’s first five-star hotel…The Hazelton.

January - Lucid just signed on Modern Sensibility, a Canadian owned and operated furniture company specializing in high quality sectionals, sofas, coffee tables and condo furniture. This smart and functional company is an excellent retail choice for new condo owners, renovators, students and those new-to-Canada. It just makes perfect sense. The new Spring/Summer line features contemporary high-style home furnishings without the high-end ticket price.

Stay tuned for the Queen West store launch happening this summer...

November - Lucid finishes off the last leg of the UbyK campaign with a media tour with spokesperson and New York Times' Bestselling Author Nancy Redd. Nancy was picked up by Canada AM, CTV News, FAZE Magazine, Verve Girl and more....

November - Lucid slips into something more comfortable, and takes on new luxury loungewear line, Dear Frankie. Stay tuned for coverage...

October - Lucid works with fave Canadian brand Label's media and pr needs for LG Fashion Week's S/S Runway Show.

September - Lucid takes another bite out of the big apple, and headed to New York Fashion Week this season. As part of the UbyK program, Lucid accompanied Elle Canada to NYC to spend a day with Pat Field, the Fashion icon and partner with the Ban the Bland competition. Stay tuned for coverage...

August - The proof is in, and hired Lucid to look after all PR and media relations. Introducing proof spirits, in a hip new 500 ml bottle – the perfect size for any party. Their luxury spirits are distilled with pristine spring water from the Canadian Rockies and bottled at 42% alc./vol., to give them that extra 2% kick. Great things DO come in small packages serving up delicious and hip Whisky, Vodka and most recently Rum. Stay tuned for upcoming coverage...

August - Lucid helped launch Volos Estiatorio. Introducing modern twists on traditional Greek dishes and Greek twists on local Canadian ingredients create a contemporary culinary experience rooted in authenticity. Playing host to a very exclusive and intimate media lunch and learn, Volos was successful in getting in front of some heavy players, resulting in media attention and coverage from the following pubs: National Post, Globe and Mail, Toronto Star, The Grid, Toronto Life, Breakfast TV, Post City, Lifestyle Magazine, Chatelaine Magazine, and more...

July - We just finished on our 8th annual Home for the Holidays media preview. Timed to long-lead deadlines for F/W stories and gift guides, we bring our client's modern lifestyle brands together to present a concise, hip and relevant presentation showing what's hot for 2011. We meet Canada's leading editors, face-to-face, one-on-one, to discuss editorial calendar and present story ideas and opportunities. Our host: Toronto's only five-star hotel...The Hazelton. Click here for our Biz Bash article...

June - This year marks 20 years for Toronto's fave hair salon, John Steinberg and Associates. Lucid helped launch the photo exhibit, Two Decades in the Making showcasing new and archival pieces that span the five decades of Mr. Steinberg's stunning and eclectic career in hair design. The exhibit commemorated the career of John Steinberg while showing the evolution of fashion in the ever-changing district of King West. Lucid was honored to work with the team, and was able to bring CityLine out to cover the entire event. Click here for images from the event, and stay tuned for more coverage.

April - Lucid is retained by award winning New York City based PR firm, Marina Maher Communications, to help launch U by Kotex, Band the Bland contest. In partnership with fashion visionary Patricia Field, this design contest will give young women the opportunity to take a stand against the bland look of feminine care and inspire the category’s future. Together, U by Kotex and Patricia are inviting young women to share their inspirations through an online design contest. To enter, a pad, accessory or inspiration board can be designed and submitted at www.BantheBland.com for the chance to work with Patricia to design a new U by Kotex product and to attend a runway show at Fashion Week in New York City.

Designs will be accepted from April 4 through June 29 and then everyone can vote for the winning designs online from August 1 through 24. For everyone who submits or likes a design online, $1 will go to Girls For A Change — a national non-profit organization that empowers girls to create and lead social change within their communities. Lucid will look after all Canadian public and media relations for this project.

March - Lucid takes to the catwalk again this season at LG Fashion Week, and supports Toronto's newest fresh face on the scene - Anu Raina. Lucid will be looking after all media relations and requests. Stay tuned for coverage.

March - Lucid hosts a media event at Sphatika - Manhattan's favorite Luxury 100% Natural Spa. Playing host to some of the world's biggest fashion and beauty magazines - the event was a success and made waves with outlets including: Marie Claire, Vogue, W Magazine, Haper's Bazaar, Refinery29.com, WWW and NY Magazine.

February - Philanthropy never looked so good. Lucid takes to the runway again, and helps look after all public and media relations for the upcoming on February 24th fundraiser, Catwalk Cure. This exclusive gentlemen's only Charity night is in support of UHN's Centre for Innovation in Complex Care. Click here to see footage from the evening on our YouTube Channel!