May - Lucid will be hosting two in-store media events with their retail stores in Toronto, Riant Boutique featuring Ellie Mae's jewellery line on May 22nd, and another in-store event at super cool Queen West store, Elle Hardware featuring Dear Frankie's new swimwear line and Erin Tracy Design's summer collection.
January - Lucid took her new client roster, Ellie Mae, Riant Boutique and Cheeky Monkey on the road for a media tour. We met with all the top-tier lifestyle fashion and beauty national media outlets and showcased what's coming out for Summer. Stay tuned for coverage!
January - Lucid is finished off their annual S/S Media Preview, Spring Fever. Timed to long-lead deadlines for Spring/Summer stories, we bring our client’s modern lifestyle brands together to present a concise, hip and relevant presentation showing what’s hot for 2013. We meet with Canada’s leading editors , face to face, one-on-one, to discuss editorial calendar and present story ideas and opportunities. Hosted at Toronto’s first five-star hotel…The Hazelton Hotel.
December - Lucid's director and founder, Michelle Calvert, accepted the Regional Director position with LA's chapter, Fashion Group International.
FGI serves as a high profile, industry forum for professionals working in fashion, beauty, design and related lifestyle industries. Established in 1928 by note-worthy individuals such as Eleanor Roosevelt, FGI is a global, non-profit organization of over 5,000 executives with 30 chapters around the world. FGI LA offers insight on major trends, and industry news, and our mission is to be the pre-eminent authority on the business of fashion, beauty, and design.
Calvert led the Toronto region for two years in 2009-2011, and has been an active board member with the prestigious organization since 2007. Calvert is excited to re-build and make some waves with the West Coast organization.
September - Label Clothing presents their Spring Summer 2013 collection, inspired by the hazy dog days of summer, and Southern California skaters. They presented their runway show at The Collections shows, and are garnering press as we speak!
July - Lucid hosted together with Bounce Publicity and Flex PR our 8th annual Home for the Holidays event this year at The Windsor Arms Hotel. This must-see media preview for beauty, fashion, home and lifestyle brands was a success. With over 75 media outlets who came, this event offers our clients one-on-one time with some of the biggest influencers in the country. Click here to see some coverage of the actual event and the brands involved...
May - Dear Frankie and Label Clothing accompanied Lucid to the major magazines for a round of desk side visits to Canada's major fashion magazines.
Lucid also brought Label to NYC to meet with major mags such as Vogue, Nylon, Elle, People Magazine, and Glamour to name a few. The brands were very well received by both CAN and US media - stay tuned for more coverage.
March/April - Original Sprout, hired on Lucid to bring them north of the border on a first-ever Canadian media tour. This California-based company specializes in 'Worry-free Luxury’ offering the purest hair and skin care products for the entire family. Developed by Master Stylist and mother Inga Tritt – this industry expert has successfully married the performance of salon products with a completely clean, green and toxin free line.
Lucid, will accompany Inga on a three day media tour meeting beauty, lifestyle and eco editors, journalists and producers alike officially introducing the heavily celebrity endorsed beauty brand to the Canadian market. Stay tuned for more...
March - Lucid is excited to announce their newest client to their international roster, Lavish Labels (Borrowed)!, a Beverly Hills based boutique specializing in Luxury Designer Rentals. Lavish provides fashion-forward women with the seasons latest and hottest current runway trends that are literally on the racks in stores. The best part? High-end brand names for a fraction of the cost it they were to purchase the piece.