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• Lucid develops strategic Public Relations campaigns for clients with our creative fusion of media relations, product placement, viral marketing, cross promotions, social media and events

• Specializing in clean beauty, health and wellness and stainability, Lucid's experience ranges from startups to companies with billions of dollars in annual revenues. We stand behind what we say we can do because we live and breath the lifestyle.

• Lucid combines the personalized client service, efficiency and cost benefits of a boutique PR firm with the senior-level staff experience and expertise of a large PR firm

• Lucid has a proven track record based on established relationships, not ‘spray and pray’ tactics

• Solid media/influencer relationships help to distinguish brands and create non-traditional PR opportunities

• Lucid has devised a new formula for PR for small business and brands that works on two or three fronts simultaneously. While we get our clients in front of consumer outlets and key lifestyle outlets to review the product’s features and benefits, we also place the company founders in stories as thought leaders in their industry. This type of exposure is critical for attracting and sustaining investors, building credibility in their fields, and getting companies to the next level.

This multi-faceted campaign approach has helped Lucid avoid the pitfalls of traditional public relations campaigns where post-launch media coverage fizzles in a few months. With campaigns buoyed by executive positioning, where company principles are quoted in trending industry stories, media exposure is ongoing, even when the client has no significant news to promote.

By approaching public relations in this manner, Lucid has become a disruptor in the industry, luring away accounts from many of the renowned big box Toronto and New York -based lifestyle public relations firms with the same if not stronger relationships – at a fraction of the cost.


© 2003 |Lucid Communications | 416.640.5675 |323.348.6412 | info@lucidcommunications.ca